With the world’s second-largest economy, and one that is still growing, China is an attractive market for any manufacturer looking to expand and do business in one of the most populous countries in the world.

And while the country holds great promise for a business seeking to grow internationally, it should be approached with eyes wide open and an awareness of the potential obstacles. That’s the advice of Michael Silver, who shared his thoughts on doing business in China in an interview with Ceramics & Glass Manufacturing.

Silver knows of what he speaks. He and his company, American Elements, have been operating in China since the early ‘90s.