Building your business: Effective strategies to ignite growth
Earlier this year, a 105-year-old manufacturer announced it had changed its name. To the observer, the new name was not a major change, but it reflected the company’s strategic decision to expand into new markets.
McDanel Advanced Ceramic Technologies, a company started by the McDanel family in 1919, formally changed its name to McDanel Advanced Material Technologies. The new appellation signified McDanel’s strategic plan to expand its technology portfolio, which was historically focused on high-purity advanced ceramics. Now, McDanel provides a broader range of material technologies and solutions focused on applications in the aerospace, defense, medical, and semiconductor markets.